Mediterranean is one of the regions in the world with the highest tourism potentials in the world. When you look at the current picture it is easy to see this potential is due to increase substantially as the education and financial levels of the people living in the area are very rapidly developing.
Among organized activities to contribute to development of this sector in the region we can refer to IMTM, a professional tourism fair in the Eastern Mediterranean.
IMTM (International Mediterranean Tourism Market) is the largest annual professional tourism fair of its kind in the Eastern Mediterranean. It serves to promote incoming tourism, domestic tourism and outgoing tourism, as well as to strengthen cooperation among tourism bodies in Israel and elsewhere in the world.
IMTM gives tourism professionals an opportunity to meet with colleagues, buyers and suppliers. Eco-tourism, wellness or cultural tourism, beach holidays or city breaks, groups or FIT`s, package deals or tailor-made trips…All these options can be seen on-site, and discussed during the conferences, events and presentations that are held in conjunction with the exhibition.
By attending this fair it may be possible to reach the most frequently traveled group of people in the world, as well. The number of trips the Israelis go on every year is over 4 million.
National & Regional Tourist Offices, Conference Centers, Hotels, Spa & Golf Resorts, Cruise Lines, Car Rental Companies, Airlines, Ground Agents, Tour Operators, Destination Management Companies, Trade Associations, Trade Publications and Technology Providers attend exhibit in this fair which is certainly considered to be the most important travel and tourism event in the region.